marcus koonce
graphic designer
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Bruster's
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Similar Projects
Description
This is a redesigned Bruster's logo.The typeface is Cooper Std. The cherry compliments the type while the end of the stem of the cherry is being
the apostrophe.
Process
Bruster's started with researching about the company on how it began and grown over a course of time. They were founded in Mississippi in 1989 by a guy name Bruce Reed and then it spread out in states in the South East. Looking at their current logo is very 80's looking. Calligraphic lines, using cherries for two different purposes makes the mark too busy and outdated. I thought it was about that time for a look.
My process began and ended with these few stages:
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Research
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Sketches
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Critique
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Refinements
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Creating Stationaries
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Mock-ups/Hand made mock-ups
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Go to link
This is a redesigned Bruster's logo. The typeface is Cooper Std. The cherry compliments the type while the end of the stem of the cherry is being the apostrophe.
Go to link
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