marcus koonce
graphic designer
​
Kay's Fashion
 |  |  |
|---|---|---|
 |  |  |
 |
Similar Projects
Description
This is a logo for a clothing store that I came up with myself based on a previous retail business I had called Keeping You Posted (KYP). I wanted to do something playful by connecting the Y in Kay's and F in Fashion to have a 70's 80's retro look and feel.
Process
Kay's Fashion brand started as an reoccurring idea that I had from my previous clothing company, which was called "Keeping You Posted Clothing & Footwear"that I started in 2009. I ran this company for 5 years and it kinda faded away because of the effectiveness of the recession that started in 2008. I really never liked the logo that I had to brand the business. So I thought what if I was to rebrand my previous business, what that would be called and how would that look? My process began and ended with these few stages:
​
-
Critical thinking
-
20 + sketches
-
Critique
-
Refinements
-
Revisiting
-
Mock-ups/Hand made mock-ups
​
More Projects
(Harris Teeter Supermarket Rebrand) A rebrand for one of the top supermarkets in the country. A main mark and secondary mark depending on signage and product it will be used. A showing of stationery mock-ups, employee apparel mock-ups, and examples of different products being labeled with both marks.
Go to link
This is a redesigned Bruster's logo. The typeface is Cooper Std. The cherry compliments the type while the end of the stem of the cherry is being the apostrophe.
Go to link
From the movie "Bad Boys 2" this is a typography book with the full script of the movie. The typeface being used through out the book is "DIN 2014". I wanted to create this book to reflect just what the genre of the movie is such as comedy, action and drama; all with type in a very bold and playful way. Only in four colors red, blue, black and white.
Go to link
Auto Magic is a book guide and information about how to prepare and make custom auto paint and show's you how to DIY if wanting paint yourself. It is a four chapter book. The second half of the book is about famous car painters in the past and present. Also applied is die-cutting and different color foil.
Go to link