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Kay's Fashion

kays_logo
kays_shirt 2
kays_shirt3
kays_shirt
kays_hats2
kays_one_bag2
kays_billboard2

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Description

This is a logo for a clothing store that I came up with myself based on a previous retail business I had called Keeping You Posted (KYP). I wanted to do something playful by connecting the Y in Kay's and F in Fashion to have a 70's 80's retro look and feel.

Process 

Kay's Fashion brand started as an reoccurring idea that I had from my previous clothing company, which was called "Keeping You Posted Clothing & Footwear"that I started in 2009. I ran this company for 5 years and it kinda faded away because of the effectiveness of the recession that started in 2008. I really never liked the logo that I had to brand the business. So I thought what if I was to rebrand my previous business, what that would be called and how would that look? My process began and ended with these few stages: 

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  1. Critical thinking 

  2. 20 + sketches 

  3. Critique 

  4. Refinements 

  5. Revisiting 

  6. Mock-ups/Hand made mock-ups

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