Kay's Fashion
![]() | ![]() | ![]() |
---|---|---|
![]() | ![]() | ![]() |
![]() |
Similar Projects
Description
This is a logo for a clothing store that I came up with myself based on a previous retail business I had called Keeping You Posted (KYP). I wanted to do something playful by connecting the Y in Kay's and F in Fashion to have a 70's 80's retro look and feel.
Process
Kay's Fashion brand started as an reoccurring idea that I had from my previous clothing company, which was called "Keeping You Posted Clothing & Footwear"that I started in 2009. I ran this company for 5 years and it kinda faded away because of the effectiveness of the recession that started in 2008. I really never liked the logo that I had to brand the business. So I thought what if I was to rebrand my previous business, what that would be called and how would that look? My process began and ended with these few stages:
​
-
Critical thinking
-
20 + sketches
-
Critique
-
Refinements
-
Revisiting
-
Mock-ups/Hand made mock-ups
​
More Projects
![header](https://static.wixstatic.com/media/0d8e0a_1a0904947c1b4e39ab717ce626255b12~mv2_d_4500_1500_s_2.png/v1/fill/w_980,h_327,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d8e0a_1a0904947c1b4e39ab717ce626255b12~mv2_d_4500_1500_s_2.png)
![Sunaroma Redesigned Website](https://static.wixstatic.com/media/0d8e0a_82d8ec2c90b34bbaa6fee0f1a4a1de2a~mv2_d_4000_2500_s_4_2.png/v1/fill/w_980,h_613,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d8e0a_82d8ec2c90b34bbaa6fee0f1a4a1de2a~mv2_d_4000_2500_s_4_2.png)
![Screen Shot 2018-05-21 at 9.34.17 AM](https://static.wixstatic.com/media/0d8e0a_d5b86bdf2cde41509fd77fa37bc9326f~mv2.png/v1/fill/w_980,h_546,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d8e0a_d5b86bdf2cde41509fd77fa37bc9326f~mv2.png)
![Harris Teeter rebrand](https://static.wixstatic.com/media/0d8e0a_235c60783a8543dd90d0eb56f857ba56~mv2.jpg/v1/fill/w_612,h_792,al_c,q_85,enc_avif,quality_auto/0d8e0a_235c60783a8543dd90d0eb56f857ba56~mv2.jpg)
(Harris Teeter Supermarket Rebrand) A rebrand for one of the top supermarkets in the country. A main mark and secondary mark depending on signage and product it will be used. A showing of stationery mock-ups, employee apparel mock-ups, and examples of different products being labeled with both marks.
Go to link![marcus_DIN_book](https://static.wixstatic.com/media/0d8e0a_0785a3a0b70943869420723a0978b94e~mv2_d_1960_3089_s_2.jpg/v1/fill/w_980,h_1545,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d8e0a_0785a3a0b70943869420723a0978b94e~mv2_d_1960_3089_s_2.jpg)
![Bruster's Rebrand](https://static.wixstatic.com/media/0d8e0a_26f4c50be01649959f4cbea70d1bba02~mv2.jpg/v1/fill/w_612,h_792,al_c,q_85,enc_avif,quality_auto/0d8e0a_26f4c50be01649959f4cbea70d1bba02~mv2.jpg)
This is a redesigned Bruster's logo. The typeface is Cooper Std. The cherry compliments the type while the end of the stem of the cherry is being the apostrophe.
Go to link![Bad Boy](https://static.wixstatic.com/media/0d8e0a_80b474d2b22d4bfab1aeb333eef7ed9c~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d8e0a_80b474d2b22d4bfab1aeb333eef7ed9c~mv2.jpg)
From the movie "Bad Boys 2" this is a typography book with the full script of the movie. The typeface being used through out the book is "DIN 2014". I wanted to create this book to reflect just what the genre of the movie is such as comedy, action and drama; all with type in a very bold and playful way. Only in four colors red, blue, black and white.
Go to link![Auto Magic Guide Book](https://static.wixstatic.com/media/0d8e0a_dc593774f2e64552b926c58562aed16e~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d8e0a_dc593774f2e64552b926c58562aed16e~mv2.jpg)
Auto Magic is a book guide and information about how to prepare and make custom auto paint and show's you how to DIY if wanting paint yourself. It is a four chapter book. The second half of the book is about famous car painters in the past and present. Also applied is die-cutting and different color foil.
Go to link![kays_logo](https://static.wixstatic.com/media/0d8e0a_add83a58b4d3438eaaa8930d9c48382d~mv2_d_2550_3300_s_4_2.png/v1/fill/w_980,h_1268,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/0d8e0a_add83a58b4d3438eaaa8930d9c48382d~mv2_d_2550_3300_s_4_2.png)